Growth is seductive. It makes you feel strong. Strategic. In motion. You’re scaling. Building systems. Expanding your reach. Launching new products. Hiring a team. The numbers are up, the pace is quick, and the vision is thrilling. But quietly, beneath the movement, something feels off. You’re not more fulfilled — just more distracted. You’re not more aligned — just better defended. You’re not more powerful — just harder to reach. We call it momentum. But sometimes, it's avoi

There’s a strange grief that comes with success. Not because something failed, but because something worked too well for too long. You became good at what you do. Maybe even excellent. People respect it. They reward it. The world knows you as it. And now… it’s starting to feel tight. Like clothes that once fit like armor, now suffocating. Like a role you rehearsed until it became real — and now it’s too real to break. That’s the trap of the familiar.